We all know, or should by now, that the Internet "broke things." The upheaval it created in society & culture, and amongst businesses that couldn't adapt to its new ways and the new markets that could be created on it, confused some Serious People.
Let's take books:
I have much respect for Mike Matas' yet I'm conflicted with his statement above as I feel that given his background - Apple, Delicious Monster, Push Pop Press - he would have instinctively known for a while now that the web is its own thing, that the iPad platform is its own thing, that they can only ever be their own thing. Publishing in digital also had to be its own thing. As Paul Ford points out in the paragraph below.
"When it arrived the web seemed to fill all of those niches at once. The web was surprisingly good at emulating a TV, a newspaper, a book, or a radio. Which meant that people expected it to answer the questions of each medium, and with the promise of advertising revenue as incentive, web developers set out to provide those answers. As a result, people in the newspaper industry saw the web as a newspaper. People in TV saw the web as TV, and people in book publishing saw it as a weird kind of potential book. But the web is not just some kind of magic all-absorbing meta-medium. It's its own thing." Paul Ford