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Why social media projects fail - the Brand Science Institute



It could be a little over-reaching but some points hold true.

Here's some of the findings grabbed by PSFK:

81% of companies surveyed lacked a clear social media strategy

73% of social media projects had to demonstrate their financial return after 12 months

72% thought social media must be viral

68% had never heard of the 90-9-1 principle which states that most people online are viewers vs. participants

1% of people create content, 9% edit or modify that content, and 90% view the content without contributing

84% compare social media performance with standard media measures

37% think that social media is a media buy

Only 11% have social media guidelines


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