iPad Pulse news reader praised by Jobs yesterday, yanked from App store today

Pulse News Reader NY Times iPad Apple

Choose your bedfellows wisely. Yesterday at the WWDC Steve Jobs was praising the Pulse News Reader app that was built by a couple of Stanford University graduate students, as was the New York Times in this glowing review.

Apparently the New York Times' lawyers thought otherwise, sending Apple a letter declaring that “The New York Times Company believes your application named ‘Pulse News Reader’ infringes The New York Times Company’s rights.” Less than 24 hours later is has disappeared from the App store.

Nicely done Apple and the New York Times. And here's the ironic last paragraph in that NYT glowing review -

"News organizations still puzzling over their iPad strategies can perhaps derive some hope from Pulse’s success — or at least its price tag. [edit] If you build something great, people will pay you for it.”

Update: These actions make me think that the New York Times and other news organizations, need to come up with a plan that doesn't follow the miserable failure that was the RIAA's plan to sue online music companies out of business. How about partnering with the two students behind the Pulse News Reader?

Read the whole article by Kara Swisher at All Things Digital