Craft brewer looks to agency to grow brand relationship with a new generation of brew enthusiasts
Portland, OR + Bend, OR – April 15, 2009 - Deschutes Brewery, an original and award-winning craft brewery based in Bend, Oregon, has selected NORTH as its creative agency of record after a competitive review. The agency will be responsible for brand communications that redefine how the Deschutes brand connects to an
existing audience of craft brew enthusiasts and how it reaches out to a new generation of craft brew drinkers.
We have grown from a local brew pub to a regional brewery with a pledge to innovation and adhering to exceptional standards of quality,” says Mark Hegedus, Director of Sales and Marketing at Deschutes Brewery. “NORTH shares our deep commitment to independent culture and understands our core values and pragmatic vision. We are ready to explore uncharted territories with a branding agency that will deliver fresh ways to connect with our accounts, our distributors, all craft beer enthusiasts and of course our fans.”
NORTH will be responsible for brand strategy, creative development and connections planning across the full media spectrum – print, digital, and beyond.
Mark Ray, Executive Creative Director at NORTH praised the brand’s inherent authenticity, “The microbrew industry developed as the philosophical antithesis to national mass marketing. Deschutes Brewery was a pioneer of that movement twenty years ago, and they’re still restlessly, and creatively, pushing the boundaries of craft brewing. We’re thrilled to be working with them to spread the word of their highly distinctive beers. And if this job calls for a bit of controlled sampling, well, we won’t turn that down…”
Earlier this week, the Brewers Association announced their top 50 list of national brewers. Deschutes Brewery was ranked the 6th top craft brewer and 12th overall brewer based on volume sold.
About Deschutes Brewery
Located in beautiful Bend, Oregon, Deschutes Brewery overlooks the wild and scenic Deschutes River. It also brews an impressive collection of award-winning craft beers. Starting as a local brew pub in downtown Bend in 1988, Deschutes Brewery now sells beer across the western U.S. and recently opened a second public house in Portland, Oregon’s Pearl District. Deschutes Brewery’s craft beers range from local favorites Mirror Pond Pale Ale and Black Butte Porter to adventurous brews like Hop Trip and The Abyss. For more information about Deschutes Brewery and its award winning beers please visit www.DeschutesBrewery.com.
NORTH is a brand agency and creative collective, an expeditionary force of thinkers and makers. Rooted firmly in the independent culture of Portland, Oregon, and under the leadership of industry veterans from Arnold Worldwide, Cole+Weber, Ogilvy, and 180amsterdam, NORTH’s single goal is to make clients famous for all the right reasons in this socially-conscious, media-agnostic world. Learn more at www.NORTH.com.
amery [at] pushllc.com