Will Burns and the marketing morality curve

Will Burns, Mark Ray, Ideasicle, North A post from our from friend Will Burns at Ideasicle poses a question and offers a solution to an issue we think a lot about at NORTH.

The tension in marketing between doing best-in-class work and being a responsible citizen of a healthy society can be overwhelming at times. As marketers, how do we define "best-in-class" work without betraying our desire to contribute positively to our community? I think Will has offered up a very interesting idea that addresses both the moral and economic issues at hand.

Read Will's post here.

Mark Ray.