What happens to Mog, Spotify, Rdio if no one pays for content?

Another quick post. It seems hard to put a spin on that chart below when 59% of people say they will not pay for online media content of all kinds. I'd say it's definitely a challenge for the online radio streaming services as music already comes third in the small percentage of people who are actually willing to pay. And as you go down the list you'll see other categories fairing a lot worse. The glass is still half empty. Full article here.

Spotify, MOG, Rdio, Pandora, Business Plans