The Right Brain Initiative website brought to you by NORTH and RACC

The Right Brain Initiative (Because all gray matter matters.)

North RACC Right Brain Initiative Portland

Here at NORTH, we occasionally get a project that’s more labor of love, a project of passion, than a job. When RACC came to us for help branding an initiative to integrate the Arts into Portland-area schools, how could we resist? After all, without creative brains, NORTH would be, well, south.

The Right Brain Initiative was born two years ago and continues to grow in leaps and bounds, school to school, in person and online. Now NORTH and RACC are proud to announce the launch of The Right Brain Initiative website. The revitalized site is both an explosion of creativity and a hard-working information portal for teachers, artists and supporters.

In fact, we designed the interface much like a brain - both sides supporting each other to ensure a whole success. On the left side, we have the logical, linear navigation leading you through the site, step by step. On the right side, the navigation is intuitive and the experience is 360 degrees full-tilt imagination. Look for hidden messages, watch a film and check out the Brain Food section for arts-integrating ideas.

Please visit the website and learn how you can get involved. Because now is not the time to cut creative opportunities from our schools, leaving kids half-interested, half-motivated, half-prepared. We think you’ll agree, no right brain should be left behind.