Harsh words for digital at Cannes Lions

The boring and anachronistic "digital vs traditional" debate got a nice kick in the ass at Cannes this week. Ad veterans have been getting knocked around for a decade by digital folks for not evolving past a 'campaign' mentality. But then again, as clients have paid for more and more brand engagement and content in digital media, there's been little of the cultural stickiness of great ad campaigns of the past, aside from a few moments where the spark was lit in traditional media, as with wk's Old Spice digital work. Is that because ad people really still don't get it? Or is it because nobody is lightening up and having fun for fear of 'campaign' scorn? I tend to agree with Ali Ali that it's the latter. Clickz link.