"[Shirky] argues that as Web sites become more social, they will threaten the existence of all kinds of businesses and organizations, which might find themselves unnecessary once people can organize on their own with free online tools. Who needs an academic association, for instance, if a Facebook page, blog, and Internet mailing list can enable professionals to stay connected without paying dues? Who needs a record label, when musicians can distribute songs and reach out to fans on their own? And so on.
In other words, the Internet revolution has just gotten started—and the most radical changes are yet to come.
"We are living in the middle of the largest increase in expressive capacity in the history of the human race," he has written. "More people can communicate more things to more people than has ever been possible in the past, and the size and speed of this increase, from under one million participants to over one billion in a generation, makes the change unprecedented."
Read the article, 'The Souls of the Machine' here.