Car? No thanks. Internet? Yes please
There's something weirdly reflexive about GM hiring a young whipper-snapper at Viacom to help them reach young people; you know, the MTV generation. And I use reflexive as in 'characterized by habitual and unthinking behavior.' # And the habitual behavior is - resort to advertising. If all else fails, look for the new, new thing in youth culture. And then do more advertising.
Here's the problem that GM would like to solve: Young people are not interested in buying cars.
According to the Federal Highway Administration, in 2008, 46.3 percent of potential drivers 19 years old and younger had drivers’ licenses, compared with 64.4 percent in 1998. What isn't mentioned in the article I read is this: In 2008, those 70 and older comprised the largest group of drivers on the road — more than 10 percent slightly higher than those in their 40s or 50s. Licensed drivers as a percentage of their age group population have risen for all groups over age 45 since 1983. #
And then there's this: Forty-six percent of drivers aged 18 to 24 said they would choose Internet access over owning a car, according to the research firm Gartner. # Or maybe a skateboard.
And then there's the problem of car owners keeping their cars for far longer than they did in the past. #
Still, GM brought in a young executive to "oversee the company’s MTV-ification." #
Meanwhile young people are moving back in with their parents, if they ever left at all. #
And then there's the economy.
I think GM and the whipper-snapper have a big job on their hands. Perhaps they should read this: CEO's Should Invent the Business They'd Like To Be In #