AdMob tablet survey: or what brand customers do with that iPad

Tablet usage is growing and sometimes surpasses time spent on desktop and TV• 43% of respondents spend more time with their tablet than with their desktop/laptop • 1 in 3 respondents spends more time with their tablet than they do watching TV

Tablets are used widely for playing games, searching for information and emailing • Most popular activities on tablets include gaming (84%), searching for info (78%) and emailing (74%) • Least popular include shopping (42%), reading e-books (46%) and consuming entertainment (51%)

People are spending at least an hour a day on their tablet and using it primarily at home • 68% of respondents spend at least 1 hour a day on their tablet • 82% of respondents primarily use their tablet at home

Tablets are used mostly on weekdays and in the night • 69% of respondents said they use their tablet more frequently on weekdays relative to weekends • Tablets are used more during the night according to 62% of respondents

Tablets are replacing time spent with desktops/laptops • 77% of respondents reported that their desktop/laptop usage decreased after getting a tablet • 28% of respondents said that the tablet is their primary computer

Images from Google AdMob AdMob Tablet Survey Google AdMob Tablet Survey Google AdMob Tablet Survey Google Survey PDF