Digital strategy at the University of Oregon

I find this video very comforting. What we have here are some of the students I taught during Winter term, sharing their ideas around strategy. I certainly can't take credit for being the only person to instill in them the idea of asking the right questions before embarking on a project, but I would like to think that they will always remember me telling them to ask "what problem does it solve?"

My job is to teach them how to think, not learn digital marketing or strategy.

University of Oregon Creative Strategists

Directed and Produced by Mengyu Chen & Holly Murphy