In their new book “Advertising for People Who Don’t Like Advertising”, the Amsterdam-based communications agency KesselsKramer details the creative side of an industry often considered devilish, making a valid claim that like sex, advertising is “only as warped as the people involved.”
Written in a cheeky, conversational tone, the book imparts some sage advice on how to conduct responsible advertising. Established in 1996, KesselsKramer pioneered the movement for inspirational multidisciplinary campaigns that don’t think like traditional advertising—instead they engage an audience and encourage interaction with a product. In other words, what they call “Open source over hard sell.”
Found on Cool Hunting #.